This blog is about me, not about my work. (Because I'm so darn interesting all on my own!) I don't use this space to write about my job, other than the occasional allusion to office frustrations. There are thousands of blogs about the internet, about brands on the internet, about communities and consumers on the internet, and about the insights that drive marketers to use the internet to connect with their consumers. Writing about those things in a professional capacity has never interested me. I mean, I do that stuff all day. I have those conversations all day every day with very smart people who could probably write a lot more about it than I can. If you're intrigued, check out my friend Leigh's Advergirl or our president Kelly Mooney's blog.
However, in the past several weeks, I have had a few twinges of wanting to write about something that I have seen or understood through my job. I have seen some web sites that I honestly would think of featuring, or explaining, or questioning. But this blog is not about my work, and so I have not written those things.
I have tried keep my career and my personal life compartmentalized - separated from each other by mental walls and sheer force of will. I want to be able to "turn it off" when I come home, or when I am at a party, or when I am at church. But the internet, so aptly referred to as a web, has a way of touching each element of my life - arguably of everyone's life.
And so it happened that I found myself in church this morning, referencing examples from my job. I am participating in a special Lenten class at First Community Church that is based on the provocative series called "Living the Questions."
Today we were discussing Creative Transformation, which led to a conversation about community. What are the characteristics of a community? Why do humans feel the need to socially interact? What happens when a spiritual community is more obsessed with tradition than transformation?
I was stunned to realize that my experience as a digital ethnogpraher has some relevance here. I study digital communities at work. We even wrote a book, The Open Brand, about the crucial role of community in today's digital world. My own master's thesis five years ago was about the online community surrounding Oprah's Book Club. And Oprah's at it again with an online class about spirituality based on Eckhart Tolle's book A New Earth.
But what is the role of digital community in spirituality? How do the connections we forge online through Facebook or Second Life or Oprah Winfrey affect us offline, in real life? How do we find meaning in the digital deluge of information and potential online connections we can now find through this mysterious web?
Our group talked about how hard it is to develop true spiritual transformation in the age of today's consumer-based culture. I got all fired up and pissed off and decided I must quit my job that is so tied to the consumer culture.
Then I took a deep breath, and realized I don't need to quit my job. But I do need to decide if this intriguing line of thinking is something I could pursue from a research perspective. I know just enough about the web to know that it can make anything happen. If I were still a graduate student and research assistant, I'd be writing a grant application right now for some funding to study these questions. But I probably just need to put a link on my Facebook page that I'm interested in talking this stuff over with people.
If my church could be so bold as to pioneer a program called "Faith & American Politics," why can't I launch a study of Faith & Community in the Digital Age?


